Lamp Large Account Management Process

The overall goal of any good lamp process is to ensure better business returns for the targeted large account.

Lamp large account management process. The large account management process also known as lamp helps sellers plan and manage strategic account relationships. Lamp uncovers how to best manage and grow strategic accounts by bringing the entire relationship into view. Lamp implementation provides the basis for focus preparation planning and execution that will increase the success and adoption of lamp into your account management program. The process provides organisations a road map for identifying strategic customer relationships that have growth potential.

One notable example is the miller heiman large account management process lamp. Presentatie large account management voor nhl 1. Large account management process training course gold sheet. Large account management process lamp what.

This account management process is an excellent framework for key account managers today. From account selection to research to a strategic and tactical methodology for gaining access and winning the business the new successful large account management covers it all. Bring your key account with you and develop a gold sheet to. It helps account team and sales management to manage strategic accounts profitably.

Covering three key stages of account management our training on how to manage big accounts teaches sellers to build actionable management plans that lead to positive outcomes. Lamp implementation builds additional rigor around lamp by providing the key steps before and after the standard workshop delivery. Large account management process lamp reveals how to best manage and grow strategic accounts by bringing the entire relationship into view. The core concepts have been widely debated but are generally still applicable in today s business world.

The new successful large account management and its selling process lamp is a blueprint the shoe leather sales person can implement themselves. Large account management gastcollege noordelijke hogeschool leeuwarden 21 september 2010 nico popken. This process provides a road map for strategic customer relationships that have growth potential through the development of a one to three year plan to guide team selling and customer collaboration efforts. This means keeping the focus not on your customer per se but on your customer s customers the accounts or consumers and other stakeholders that over time are making your large account successful.